At crwdCtrl we still recognise modern web technology as a force for good. Personal data has precipitated an unedifying gold rush, where behaviour is mined and sold to all-comers. There's an imbalance between the sophistication of services that allow businesses to tap into personal data, versus services that allow individuals to monitor and influence their commercial relationships, particularly at a local level.

crwdCtrl is looking to address this imbalance by providing tools to strengthen our local communities and businesses.